Brand Currency
New Episode Every Thursday
The currency of a strong brand isn’t just in the aesthetics, it’s in the alignment.
Hosted by creative power couple Charles & Jonsi McGill, Brand Currency breaks down the strategy, mindset, and creative decisions that shape how the world sees your business and how your business sees itself.
Each week, we unpack what it takes to build a brand that not only looks good, but holds its weight in every room you walk into.
We’re talking design. We’re talking psychology. We’re talking culture, clients, and conversions. No fluff. No marketing jargon. Just clear, creative direction from two people who do this for real.
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About The Hosts
Charles McGill
Brand Strategist, CMO program grad from Columbia Business School, and co-host of Brand Currency
Jonsi McGill
Brand Ambassador and
co-host of Brand Currency
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Popular Episodes
Brand Currency Podcast Trailer | Hosted by Charles & Jonsi McGill
This is Brand Currency. A podcast for entrepreneurs who are ready to build brands that look good and lead to real results. Hosted by Charles and Jonsi McGill, brand strategists and founders of PandaCommission, we’re sharing the real conversations behind branding, design, clarity, and confidence.
Ep. 9: Stop Letting Social Media Set Your Strategy
A private jet, a Lamborghini, a $100,000 ad budget and the promise of a million dollars sounds like the blueprint. But what if that whole story is the wrong scoreboard for your business? We get honest about the comparison trap, how it sneaks in through Instagram feeds, and why “looking successful” can pressure...
Ep. 10: Branding Vs Marketing Vs Design
You can have a big audience, steady traffic, and “good marketing” and still wonder why sales feel stuck. That’s the moment we stop chasing more visibility and start asking a harder question: is the real problem your branding, your design, or your marketing? We unpack the difference in plain language, because mixing...
You can have a big audience, steady traffic, and “good marketing” and still wonder why sales feel stuck. That’s the moment we stop chasing more visibility and start asking a harder question: is the real problem your branding, your design, or your marketing? We unpack the difference in plain language, because mixing...
Advertising
Want your brand featured on the Brand Currency Podcast? We offer two premium ad placements—midroll and end frame—in every episode. If you help entrepreneurs grow, stand out, or scale, this is your chance to reach an engaged audience of creatives and business owners. See examples below, then click to learn more.
